One question, “How do you convince your visitors to take the plunge on your website?”
A creatively and thoughtfully designed landing page can help engage your visitors and eventually encourage them to purchase from you. And because landing page is quite important to improve conversion, it is important to design it carefully.
You don’t want the visitors to just land on your web page and then jump back. You want them to take action once they are there. So, we bring to you some custom landing page design tips to make it for you to create engaging pages that CONVERT:
C = Clear Call to Action
O = Offer
N = Narrow Focus
V = VIA: Very Important Attributes
E = Effective Headline
R = Resolution-Savvy Layout
T = Tidy Visuals
S = Social Proof
Tips to create landing pages that engage your online audience:
1. Keep it Clean
Nothing drives your online visitors away from your website faster than a cluttered layout. Take a look at your website landing page design as a visitor. If they look similar to the chaotic barrage of images and dense blocks of text, then it is the time you start investing time to make it look cleaner and engaging.
Everything on your website, images, text, effects should be limited to an extent. The messy layout is likely to discourage visitors from having a look at the actual message you are trying to deliver through the website.
So cut out everything that’s unnecessary so the purpose of your page. After all, the modern buyers are smart enough to ignore the messy websites.
2. Grab attention… and keep it!
The content you place above the fold on your landing page can make or break it. It’s because visitors get the first impression of your business with the content itself. Along with the content, bold hero images, dynamic background videos, and engaging animations can all hold people’s attention too.
Keep the strategic placement to encourage visitors to keep scrolling your pages. Once they are engaged, animated transitions between sections can make your design more dynamic. It will create a sense of eagerness and keep people wanting to see what’s next.
Whatever you use on the landing page, make sure everything is organized to keep them engaged, instead of just looking for the next cool animation.
3. Don’t sell, but teach!
Remember that visitors have countless options when it comes to making a purchase online. So, it is important to make your business stand out with the strategic landing page designs. So, keep your focus on teaching them about the benefits of the products you are selling. If you sound like someone selling vacuum cleaners door to door, you’ll send people running.
Your landing page should tell the visitors how your product works and walk them through the process of using it.
4. Let the numbers speak for you
When it comes to marketing and promoting your brand, nothing works better than the statistics. It’s because people can read them easily and understand how better you are than the competitors. It cuts down the time required to read about your achievements throughout the history.
The meaningful stats provide powerful proof of people’s satisfaction. Show how many clients you ache served so far and how many of them feel that your product has made them more efficient at their jobs.
Statistics are more result-oriented when it comes to creating great landing page designs.