Did you know that social media marketing is fastest growing marketing technique in comparison to others? Or that it has 100% higher lead-to-close rate than outbound marketing? Or that experts claim that Social Media is the next big thing? No matter what you sell or offer to online visitors, using social media platforms as marketing tools can help you grow your brand and pad your wallet.
In absence of social media presence and market, online businesses are likely to deal with great disadvantages, making it a must to consider for almost every industry and business having the online presence.
The following are the top impacts your business can have due to lack of social media strategy:
No one knows about your business activities
Knowing your audience is the key factor for a business success. Similarly, it is equally important for the businesses to make their presence noticed with the help of social media platforms. Without the presence on these platforms, your target audience is unable to know and stay aware of the business activities you’re doing routinely. Share your thoughts, activities, and other information to your target audience via leading social media platforms (e.g. Facebook, Tweeter, Pinterest, Instagram, etc.).
It results in brand disaster
Many businesses are of a view that brand’s interaction with the social media results into disaster. Here with social media, we’re not talking about the platforms like Twitter or Facebook users; we are talking about the brand’s target users who you are planning to target through the Facebook and Twitter. Regular communication with these people should be viewed as an opportunity to grow your brand rather than getting scared about what they might say against your brand.
You don’t know what people are talking about you
Around half of the global consumers offer feedbacks to businesses through social channels. And the reason here is quite simple, because it’s convenient, it’s one of the effective ways of getting action from a business. Professionals use social media services to get in touch with the people and spread words about the company to promote brand presence in the virtual world. After all, without having a presence over social media platforms, you can’t monitor and deal with negative comments and improve your business.
People won’t know about new product launches
Everyone is there on social media and they get constant notifications about contents and information shared by their contacts. If you’re not available on social media, your target audience won’t know about the products you’re planning to launch and the promotional activities you’re planning to give a boost to your sales. With a presence on Facebook or LinkedIn, or on whichever channel your audience is on, you can easily let them know that you’ve launched a new product or that you’re having a big sale.
You’re losing sales
And the biggest impact your business can have for not hiring a professional social media company may be the followings:
• 43% of B2B and 77% of B2C companies have acquired customers from Facebook
• 46% of web users look towards social media before purchasing something
• 70% of consumers trust brand recommendations from friends and family
These are just a few impacts your business can face for not having the presence over social media and not hiring social media services. Are you sure you want to miss out on all the benefits of being a social brand? If not, then calling a professional social media company may help.