Every website owner wants to rank higher in the search results and attract more organic traffic. Organic traffic has been proven effective in driving business growth. However, the major challenge that website owners face is the ever-changing SEO. Nobody wants to be penalized by Google for using wrong SEO methods to improve ranking. But Google is always rolling out new updates with hummingbird being the most recent. If you want to improve your website ranking without the risk of being penalized, you need to learn these effective SEO methods.
- Use Social Media Platforms
Many website owners don’t know how exactly social media impact on search engine optimisation. But, having a popular site with quality content is no longer enough. That’s because search engines use social signals to rank websites in the search results. Therefore, you need to align your SEO efforts with social media marketing efforts. Nevertheless, you must publish quality content on social media platform. Basically, people share content that meets or surpass their expected quality standards. When your content is shared on social media, it enables you to spread your message to more prospects and this will definitely enhance the ranking of your website by the search engines.
- Include Longer Videos
When it comes to YouTube searches, longer videos do better. Basically, YouTube gives priority to videos that provide long-term engagement. This means longer videos provides a better way to rank higher and longer in the organic search results. Additionally, make sure that your videos have good descriptions to enhance search engine optimization services. That’s because both lengths of the video and description play a role in the ranking of a website and driving more organic traffic.
- Know Your Target Audience
When you know your target audience, you can write content that delivers value to prospects and this will improve your website’s bounce rate. Internet users are looking for content which answers their questions or solves their problems. If you know your target audience, you know their questions and problems. Therefore, you can craft content which answers these questions or solves their problems more effectively. Remember that people type questions on the search engines. Google brings up websites whose content answers those questions better. When your website shows up at the top of the results page, it will attract more organic traffic.
- Improve Engagement
Online engagement refers to the ability to capture the attention of the visitor longer. It can be defined as the time which visitors spend on a web page. Google is yet to declare engagement as a ranking factor but there is sufficient evidence to show that the search giant rewards websites with better visitor engagement with better ranking. Research has shown that there exists a positive correlation between search rankings and engagement metrics. A similar correlation has been established between search rankings and bounce rate. Perhaps, this can be attributed to the fact that search engines assume that people spend a relatively long period on a web page when they find it useful. And because search engines want to provide the best possible outcomes to users, they push websites with better engagement higher in the search results pages. This, in turn, drives more targeted traffic to a website.
- Publish Quality Content
Content has always been regarded the king. And this is not likely to change anytime soon. Quality content can be defined in terms of length and formatting aspects like bullets, short paragraphs, and subtitles. Naturally, quality content attracts social media shares, better backlinks, and enhanced user experience. Therefore, to improve your website ranking and traffic, you need to publish quality content on regular basis. Every article that you post on your website or blog must be outstanding and better than the articles on your competitors’ websites. Thus, you should not write useless articles because you just want to publish something new. Instead, focus on quality and aspects which will make your content stand out. In the highly competitive online world, quality is basically the major factor which will make your website rank better.
- Do Keyword Research
Keyword research is crucial for any search engine optimization process. Conducting keyword research will enable you to determine phrases which target audiences use to conduct their online searches. Therefore, whether you are writing a new blog post or web page content, take a time to conduct some keyword research. Identify the most popular phrases or keywords and incorporate them into the content. However, don’t over-use keywords or get obsessed with search volumes. It’s also important to consider long-tail keywords because these are easy to rank for in most cases.
- Optimize Meta Data
Meta data is usually the first thing search engines look for in content. Including keywords at the beginning of the content and Meta data that provides information about the queries of the users will enhance the ranking of your website. Among the things that you should optimize to rank better and increase organic traffic include Meta titles, keywords, image titles, and ALT text.
These are the most effective methods to improve website ranking and traffic. The work may seem overwhelming but when done correctly, it yields desirable results.